Essays about: "Traditional advertising"

Showing result 26 - 30 of 111 essays containing the words Traditional advertising.

1. 26. "This team wins, everyone wins" A critical analysis of femvertising techniques and mediated discourses in Nike advertisements featuring the US Women’s National Soccer Team during World Cup year 2019

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Hanna Terry; [2019]
   Keywords : Gender roles; Media; Feminism; Post-feminism; Femvertising; Discourse; Soccer; Nike;

   Abstract : Nike has long been considered in the sports and advertising world as being a “champion” for women’s empowerment. Since their shift towards female-centred marketing for their sub-brand in 1987, Nike has been at the forefront of women-specific sports products and advertising, and has received many accolades for their female-centred advertising messages (Flynn, 2015). READ MORE

3. 27. Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Imke van Deest; Bettina van der Stelt; [2019]
   Keywords : femvertising; advertising; brand gender; purchase intention; consumer perception; Business and Economics;

   Abstract : The purpose of this study is (1) to investigate the direct influence of femvertising on female consumers’ attitudes towards the ad, brand gender perception as well as purchase intention and (2) to test the indirect effect of femvertising through attitudes towards the ad and brand gender perception on purchase intention. This study used a random independent group design, assigning the survey respondents into two groups, which were either exposed to a femvertising ad or to a traditional advertising. READ MORE

4. 28. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
   Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

   Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE

5. 29. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

6. 30. Geographical Visualization Within Augmented Reality : Using visualization of geographical data through augmented reality to locate nearby city services

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mattias Larsson; [2018]
   Keywords : Augmented Reality; Geographic Information Systems; Global Positioning System; User Experience; Mobile Augmented Reality;

   Abstract : Augmented Reality is today one of the most popular upcoming technologies most commonly known for its use within games and advertising. The technology is also used in other less known fields such as task support, navigation and sightseeing but still has additional usages to be discovered. READ MORE