Essays about: "Traditional advertising"

Showing result 36 - 40 of 111 essays containing the words Traditional advertising.

  1. 36. “Less Is More, Forget The Mass” : An Explorative Study on Product Transformation Strategies for Subscription-first Newspapers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Isabella Frank; [2018]
    Keywords : Newspapers; business models; subscription; online revenue; readership; online journalism;

    Abstract : The competitive market of the newspaper industry has undergone considerable changes driven by new technology, the internet and changing audience behavior. The industry is facing two current crises, the decline in print and advertising revenues, and at the same time, the growth of free online content. READ MORE

  3. 37. Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jaritza Ortega; Janina Stara; [2018]
    Keywords : Gender advertising; gender stereotypes; female portrayals; grooming advertisements; magazines; women’s role; Business and Economics;

    Abstract : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. READ MORE

  4. 38. The causes and effects of native advertising clutter in social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gabriel Höglund; Andreas Syvertsson; [2018]
    Keywords : Advertising Clutter; Social Media; Native advertising; In-feed ads; Instagram;

    Abstract : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. READ MORE

  5. 39. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Astrid Berge; Louise Gabrielsson; [2017]
    Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE

  6. 40. The social media cocktail party : A qualitative study of how companies and organizations communicate online

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sarah Ryrhagen; [2017]
    Keywords : social media; companies; organizations; relationships; two-way communication;

    Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE