Essays about: "User generated content"

Showing result 21 - 25 of 170 essays containing the words User generated content.

  1. 21. Playing by the Rules: Exploring the Challenges to Copyright Protection faced by Video Game Publishers

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Alice Niamh Savage; [2023]
    Keywords : Law and Political Science;

    Abstract : The intellectual property regime within the European Union is one which has a rich and lengthy history, encompassing a wealth of forms of expression. The harmonisation of copyright can be dated to the creation of the Berne Convention for the Protection of Literary and Artistic Works of 1886. READ MORE

  3. 22. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

    University essay from

    Author : Adia Atwell; [2023]
    Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

    Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

  4. 23. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE

  5. 24. "I feel it’s very dystopian" : Exploring User Perceptions and Attitudes Towards Virtual Influencers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Siddharth Mishra; [2023]
    Keywords : Virtual influencers; Design fictions; Computer-generated imagery; Social computing;

    Abstract : Virtual influencers (VIs), computer-generated characters, can act as a medium to influence followers on social media platforms. This is a relatively novel phenomenon, with popular VIs having over six million followers. This study investigates VIs from the perspective of human-computer interaction. READ MORE

  6. 25. MEDIA USE AND VACCINE HESITANCY - A qualitative study of individuals’ media use and vaccine choice in the covid-19 era

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Ellen Hemmingsson; [2022-11-08]
    Keywords : Vaccine Hesitancy; Covid-19; Vaccination; Selective Exposure; the Reinforcement Spirals Model;

    Abstract : Vaccine hesitancy has long been recognized in separate research disciplines concerning different vaccines and societal contexts to comprehend what factors determine individuals’ vaccine choices. Likewise, communication scholars have distinguished how it is possible to select the information that aligns with pre-existing beliefs – particularly in the high-choice media environment with copious information channels. READ MORE