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Showing result 16 - 20 of 103 essays matching the above criteria.

  1. 16. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  3. 17. AI-enabled Business Model Innovation for the Healthcare Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Natalie Aleksić; Anna Vidina; [2022]
    Keywords : Artificial Intelligence; Business Model; Business Model Innovation; Healthcare Industry; Artificiell intelligens; Affärsmodell; Affärsmodellinovation; Hälso- och sjukvårdsbranschen;

    Abstract : Recent developments in the field of Artificial Intelligence (AI) drive businesses to introduce digitally advanced products, services, processes, and mechanisms to various markets (Krauset al. 2022; Parida et al. 2019). In this manner, the healthcare sector proves as a propitious industry for successful AI-application (Jiang et al. READ MORE

  4. 18. A Mixed-Methods Explanatory Analysis Embracing Modularisation, Lean, Organisational Collaboration and Communications for Lead Time Reduction

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Patrik Flygare; Thomas Danielsson; [2022]
    Keywords : Modularisation; Lean; Organisation; Mixed methods; Abductive; Complexity; DFA; CODP;

    Abstract : Customers' demand and more customisable products create challenges for companies that need a higher degree of flexibility in their processes to handle the variation. A modular product architecture helps companies customise their product by swapping and sharing components, simultaneously adapting mass production strategies to reduce cost and production time. READ MORE

  5. 19. Value Driven Design for Development of Social Network Sites for LGBTQ+ users : A focus group study about local LGBTQ+ community values and design prospects for Social Network Sites

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jack Dahlén; [2022]
    Keywords : LGBTQ ; Value Sensitive Design; Focus groups; SNS; Digital well-being;

    Abstract : Social network sites (SNS) were developed during the 90’s and got popularized in the mid 2010’s. SNSs are social platforms, where users can create a profile, add a network of contacts and communicate online. READ MORE

  6. 20. Women-Oriented Communities as Grassroots Innovators Striving for Gender Equality in the Tech Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Filip Winter; [2022]
    Keywords : Grassroots innovation; sustainability transitions; gender equality; STEM; sustainable development; women-oriented communities; Gräsrotsinnovation; hållbarhetsövergång; jämställdhet; hållbar utveckling; kvinnoorienterade forum;

    Abstract : Purpose: The purpose of the study is to explore and explain the role of women- oriented communities as grassroots innovators operating in niches and supporting gender equality in the STEM industry. Special attention is given to the noticeable dual function of the communities, as on one hand exclusive and protected spaces operating within market niches and, on the other hand, as arenas for gaining momentum to accommodate social change. READ MORE