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Showing result 16 - 20 of 33 essays matching the above criteria.

  1. 16. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE

  3. 17. How to utilize a value-based pricing strategy in service contracts : A descriptive case study of how a Swedish pricing consultancy company optimizes pricing of services for its customers

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Cem Aydede; Tunca Turkoglu; [2017]
    Keywords : value-based pricing; pricing strategy; pricing process; service contracts; manufacturing industry;

    Abstract : This paper’s aim is to analyze value-based pricing strategies in service contracts and how they help companies generate sustainable advantages. Scoop of the analysis will be service contracts in manufacturing industry. READ MORE

  4. 18. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

    University essay from KTH/Industriell marknadsföring

    Author : LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
    Keywords : Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

    Abstract : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. READ MORE

  5. 19. How to succeed with value-based pricing : A case study of how a Swedish OEM is working with price strategy in the context of globalization

    University essay from KTH/Organisation och ledning; KTH/Hållbarhet och industriell dynamik

    Author : HANNAH HANNAH BJÖRK; LINA FORSBERG; [2015]
    Keywords : Value-based pricing strategy; pricing process; pricing strategy; OEM; MNC; globalization;

    Abstract : In today’s world, change is faster than ever with rapid technological development and increasing global competition. The effects of globalization have led to more intense international competition when competitors originate from different parts of the world. READ MORE

  6. 20. The Pricing Decision Process in Software-as-a-Service Companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Susanna Wilczkowski; [2015]
    Keywords : software-as-a-service pricing; business-to-business marketing; value-based pricing; strategic pricing pyramid; pricing strategy; pricing decision-making; customer value; pricing models; decision model; pricing decision process;

    Abstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE