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Showing result 6 - 10 of 53 essays matching the above criteria.

  1. 6. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

  3. 7. Product development and organisational strategies in the context of sustainability: A qualitative study examining sustainable product development and the consideration of micro-level sustainability strategies

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Anja Wukisiewitsch; [2022]
    Keywords : Sustainable Product Development; Organisational Sustainability; New Product Development; Business and Economics;

    Abstract : This qualitative study investigates how organisations approach the development processes of sustainable products considering their micro-level sustainability efforts and ambitions and compare it to the model presented in the literature. The research follows a qualitative, social constructivist approach that enabled the researcher to work with pre-existing theories and the new empirical material. READ MORE

  4. 8. Clustering Short Texts: Categorizing Initial Utterances from Customer Service Dialogue Agents

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Sijia Hang; [2021]
    Keywords : ;

    Abstract : Text classification involves labeled data, which is not always available, or requires expensive manual labour.User-generated short texts are being produced in abundance in customer service sectors through transcripts of phone calls or chats online. READ MORE

  5. 9. Implementing Design Thinking principles for increasing customer centricity in a B2B company : A case study at Mycronic

    University essay from KTH/Produktinnovationsteknik

    Author : Balachandar Ravichandran; Harshavardhan Ramanujam; [2020]
    Keywords : Design Thinking; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Well Developed Product Development Processes; Voice of Customer; Customer Requirements Flow; Designtänkande; Business to Business B2B ; Front End of Innovation; Customer Centricity; Visualization; Empathy; Minimum Viable Products MVPs ; Välutvecklade produktutvecklingsprocesser; Customer Voice; Kundkravsflöde;

    Abstract : Design Thinking (designtänkande) är ett kundfokuserat förhållningssätt som används för att stödja innovation. Sedan starten har designtänkandet utvecklats från ett rättframt sätt att lösa tekniska designproblem till en komplex paraplykonstruktion för innovation och förhållningssättet har genom åren blivit ett allmänt accepterat och målinriktat tillvägagångssätt för effektiv produktutveckling. READ MORE

  6. 10. Exploring Voice-Controlled System : Services and Consumer Preferences towards future usage within the Food Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Parflo Jennifer; Georgi Sofroniev; [2020]
    Keywords : ;

    Abstract : As voice assistants and voice-controlled devices continue to gain traction, companies worldwide are exploring the potentials that voice-controlled systems can offer - an ability to connect with users, drive customer attraction, gain market share, and build valuable relationships with market segments. Voice systems shift the interactions from human-based interaction or manually input to a process bound to electronic devices and channels. READ MORE