Essays about: "Weihan Lu"

Found 1 essay containing the words Weihan Lu.

  1. 1. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Weihan Lu; Yunyun Xu; [2014]
    Keywords : ;

    Abstract : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. READ MORE