Essays about: "Yamaha"

Found 3 essays containing the word Yamaha.

  1. 1. The Analysis of Challenges and Opportunities in Brand Extension

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : CHEN SI JIA; GU JING; [2012]
    Keywords : brand equity; brand extension; category brand extension;

    Abstract : Over the decades, brand extension has been a core marketing strategy for a great number of companies. Brand extension enjoys a good reputation for bringing practical advantages to companies whilst it faces disputation at the same time because of a relatively high percentage of failures. READ MORE

  3. 2. Motorsport and Sustainability : Case Study of MXStar Team’s Environmental Impact Optimization

    University essay from Institutionen för geovetenskaper

    Author : Maria Kravchenko; Igor Nosov; [2011]
    Keywords : environmental impact assessment; ecological fuel; motocross; MXStar team; sustainable development; SWEMO; Yamaha;

    Abstract : Given paper discusses motocross as a part of motorsport from the viewpoint of sustainabilityand considers continuously growing impact of human activity on the environment.The theoretical framework of this paper is based on the concepts which position motorsport ina context of sustainability at both global and team levels within the borders of systems theory. READ MORE

  4. 3. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE