Essays about: "Young Consumers in a Multichannel World."

Found 2 essays containing the words Young Consumers in a Multichannel World..

1. 1. How Covid-19 affected Omnichannel retailing and the use of Showrooming

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ricardo Mansour; Ronit Hoque; [2021]
   Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

   Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE

3. 2. Young Consumers in a Multichannel World

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Björk Baldvinsdóttir; [2012]
   Keywords : retail - multichannel – customer experience management – experience based value – integration - hedonistic – utilitarian – physical store – online channel – m-shopping – social media; Social Sciences;

   Abstract : This study explores the views and practices of young shoppers in their multichannel shopping experience with a focus on the customer experience, integration and experience based value in relation to hedonistic and utilitarian values. This was done by studying two different classes of students at Lund University, Campus Helsingborg, a total of 182 persons at the ages of 19-25. READ MORE