Essays about: "experience co-creation"

Showing result 1 - 5 of 49 essays containing the words experience co-creation.

  1. 1. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  2. 2. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
    Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

    Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

  3. 3. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
    Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

    Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

  4. 4. Internet of Equipment : Enhancing customer value and experience

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Areeb Bhatti; [2019]
    Keywords : internet of things; customer value; customer experience; strategic management; equipment manufacturers; IoTs product and services; opportunities and challenges;

    Abstract : Background: Organizations are continuously challenged to create differentiated customer value and experience to increase profitability and gain competitive advantage. At the same time, the fast-paced advancement of technologies provides the opportunity to the organizations to create a differentiated customer value by offering innovative products and services. READ MORE

  5. 5. Value Co-creation Practices in Brand Community of Airbnb

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
    Keywords : Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

    Abstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE