Essays about: "experience co-creation"

Showing result 1 - 5 of 45 essays containing the words experience co-creation.

  1. 1. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
    Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

    Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

  2. 2. "The owl hugs me in the forest" : Children's Experiences and Educators' Perceptions of Learning in a Swedish Mini-Forest Garden

    University essay from Linköpings universitet/Institutionen för beteendevetenskap och lärande

    Author : Julia Meyer; [2019]
    Keywords : Forest Gardening; Outdoor Education; Environmental Education; Outdoor Space; Learning; Three Dimensions; Nature Connection; Semi-Structured Interviews; Early Years; Play; Children’s Experiences; Teachers’ Perceptions;

    Abstract : In recent years, there has been converging evidence on the relation between nature experiences and learning. Although outdoor experiences are not just seen as leisurely activities anymore, barriers, such as lack of resources or travel time can hinder the propagation of more outdoor educational programs. READ MORE

  3. 3. Examining the potential of the Creative Pedagogy of Play for supporting cultural identity development of immigrant children in Swedish preschools : A systematic literature review

    University essay from Högskolan i Jönköping/Förskolepedagogisk didaktisk forskning

    Author : Anna Kabysh-Rybalka; [2018]
    Keywords : cultural identity; cultural identity development; immigrant children; Creative Pedagogy of Play; early childhood education; systematic literature review; Playworld;

    Abstract :        This study investigates the literature of the Creative Pedagogy of Play to examine the potential for this pedagogy to support cultural identity development of immigrant preschoolers in the Swedish context. Twelve articles were reviewed in order to characterize outcomes of the Creative Pedagogy of Play potentially relevant for this support. READ MORE

  4. 4. The Art of Enchantment - Examining the Role of Fantastic Narratives in Service Experiences Through the Case of Escape Rooms

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Alina Both; [2018]
    Keywords : Experience economy; experience co-creation; narrative; fantasy; fiction; storytelling; escape rooms; Social Sciences;

    Abstract : The concept of an economy of experiences represents a social phenomenon which has been gaining momentum within both industry and academia in recent years, with experiences being hailed as the new predominant offering. Yet, while the ability of narratives to address people emotionally, enrich, and differentiate experience offers by creating so-called magic has been recognised, the potential of the narrative genre centrally concerned with magic and the discovery of new worlds seems thus far to have been neglected in the context of experience co-creation. READ MORE

  5. 5. Me, Myself, and AI : Case study: human-machine co-creation explored in design

    University essay from Umeå universitet/Institutionen för informatik

    Author : Daniel Wikström; [2018]
    Keywords : human-machine co-creativity; customer journey mapping; designer attitudes; collaborative artificial intelligence; in field; case study;

    Abstract : The current case study served to investigate roles, uses, attitudes, and future implications of a collaborative artificial intelligence system [CAIS] at a user experience and service design firm. Due to the shortage in the body of literature for human machine co-creative collaboration, this study obliged in expanding on it from a qualitative and conceptual level. READ MORE