Essays about: "about advertisement"

Showing result 21 - 25 of 114 essays containing the words about advertisement.

1. 21. Discursive limitations and opportunities in environmental media communication : a critical discourse analysis of the Preemraff Lysekil debate

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Therese Gunnars; [2021]
   Keywords : preemraff lysekil; critical discourse analysis; climate change communication;

   Abstract : In 2017, Preem started the process for applying for an expansion of their oil refinery, Preemraff Lysekil. The announcement of their plans sparked debate in the media, where environmental organizations opposed the project and appealed the application for expansion. READ MORE

3. 22. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
   Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

   Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE

4. 23. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jean Gharam; [2021]
   Keywords : Online behavior advertisement; Generation X; Generation Y; privacy concerns;

   Abstract : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. READ MORE

5. 24. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

6. 25. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahmud Ahmed; [2021]
   Keywords : brand image; factors of brand image; customer purchase behavior;

   Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE