Essays about: "about advertisement"

Showing result 11 - 15 of 114 essays containing the words about advertisement.

  1. 11. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Nadja Skoglund; [2022]
    Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

    Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE

  3. 12. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  4. 13. Increase Process Maturity by use of Process Models : A qualitative study on motivation, usefulness and ease of use

    University essay from KTH/Lärande

    Author : Christoffer Nilsson; Felicia Rosenberg; [2022]
    Keywords : process model; motivation; usefulness; usability; processmodell; motivation; användbarhet; användarvänlighet;

    Abstract : In the last decades there has been an elevated interest in increasing process thinking in organisations, with the advantages of standardisation and efficiency connected to processes. A challenge with processes is how to document them in process models, and how to get employees to use these process models. READ MORE

  5. 14. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  6. 15. Working with Hand, Head, and Heart : A feminist critical discourse analysis of ‘Gender Equality as Smart Economics’

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Julia Sundell; [2021]
    Keywords : ;

    Abstract : The objective of this thesis is to gain more knowledge about the usage of the ‘Gender Equality as Smart Economic’ discourse in corporate-led women’s empowerment initiatives. This discourse can be understood as a vocabulary for discussing the business case for women’s empowerment which has diffused from development institutions to states, NGOs and corporations through a wide range of initiatives, policies, advertisement campaigns and development and humanitarian campaigns. READ MORE