Essays about: "about advertisement"

Showing result 16 - 20 of 114 essays containing the words about advertisement.

  1. 16. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Isabell Öknegård Enavall; Julia Mineur; [2021]
    Keywords : third parties; privacy; network security; user modeling;

    Abstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE

  3. 17. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Edwin Panboon; Jean-Philipe Wahlgren; [2021]
    Keywords : Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

    Abstract : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. READ MORE

  4. 18. How weird elements in brand communication can strengthen brand intimacy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

  5. 19. The Effect of Online Advertising in a Digital World : Predicting Website Visits with Dynamic Regression

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Martin Björklund; Felix Hasselblad; [2021]
    Keywords : dynamic regression; prediction; forecasting; time series; machine learning; backward elimination; marketing; advertising;

    Abstract : The goal of the thesis is to accurately predict future values of a company’s website visits and to estimate the uncertainty of those predictions. To achieve this, a dynamic regression model with an ARIMA error term is considered, using advertisement spending with lags and dummy variables for Black Friday and weekdays as predictors. READ MORE

  6. 20. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Keywords : Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE