Essays about: "advantages and disadvantages of marketing mix"

Found 4 essays containing the words advantages and disadvantages of marketing mix.

1. 1. Consumer experience : An exploratory study of why consumers chose to buy groceries online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Johansson Moberg; Tilda Karlsson; [2019]
   Keywords : Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

   Abstract : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. READ MORE

3. 2. Marketing Mix Modelling from the multiple regression perspective

   University essay from KTH/Matematisk statistik

   Author : Ecaterina Mhitarean; [2017]
   Keywords : ;

   Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE

4. 3. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Xiongyu Zeng; Yang Du; [2008]
   Keywords : Marketing Strategy; Five Forces; Marketing Mix; UFIDA; Chinese Software Market;

   Abstract : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. READ MORE

5. 4. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

   University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

   Author : Martin Gårdlund; [2005]
   Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

   Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE