Essays about: "affective factors"

Showing result 11 - 15 of 58 essays containing the words affective factors.

  1. 11. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Lucija Dudkina; Evelina Ellis; [2022]
    Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

    Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

  3. 12. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andres Felipe Lamartine; [2021]
    Keywords : ;

    Abstract : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. READ MORE

  4. 13. The Role of Personality and Positive Psychological Capital in Business Students’ Motivation to Lead

    University essay from Linnéuniversitetet/Institutionen för psykologi (PSY)

    Author : Liz Heiner; [2021]
    Keywords : motivation to lead; psychological capital; personality; business students; leadership development;

    Abstract : Given the strong focus of both organizations and institutions of higher education on leadership development, understanding antecedents to leadership motivation is a topic of great interest. This pre- registered study set out to investigate personality factors as antecedents to motivation to lead (MTL) and positive psychological capital (PsyCap). READ MORE

  5. 14. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jenny Månsson; [2021]
    Keywords : Customer experience; Customer journey; Touchpoints. Digitalization; Fitness industry; Fitness services.;

    Abstract : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online.  Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. READ MORE

  6. 15. Aroma components of long ripened cheese and their origin, variation and contribution to flavour : with focus on propionic acid

    University essay from SLU/Department of Molecular Sciences

    Author : Sandra Carlsson; [2021]
    Keywords : cheese ripening; aroma components; volatile compounds; metabolism of lactose; lactate and citrate; ; proteolysis; lipolysis; propionic acid bacteria; sensory evaluation;

    Abstract : Flavour compounds in cheese are formed by metabolism of residual lactose, lactate and citrate, proteolysis and lipolysis through the activity of e.g., starter bacteria. Generally identified aroma components in cheese are fatty acids, esters, alcohols, ketones, lactones, aldehydes, and sulphur compounds. READ MORE