Essays about: "affective factors"

Showing result 6 - 10 of 58 essays containing the words affective factors.

1. 6. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
   Keywords : B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

   Abstract : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. READ MORE

3. 7. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

4. 8. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Teng Fang; Bingxin Li; [2022]
   Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE

5. 9. Impact of Communication of CSR Initiatives on Employee Commitment in Professional Service Firms: A Case Study of the Big Four in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Kekkonen; Johanna Koch; Nadia Staude; [2022]
   Keywords : Corporate social responsibility; employee commitment; affective organizational commitment; CSR communication; professional service industry; employee engagement; employee motivation; Business and Economics;

   Abstract : Researches of the previous years have primarily focused on the impact of corporate social responsibility (CSR) and the communication thereof, yet there has been relatively few studies investigating the impact on internal stakeholders, namely employees. The organizational commitment of employees is influenced by different factors and it is important to investigate to determine the degree to which CSR can contribute to the affective organizational commitment of employees. READ MORE

6. 10. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE