Essays about: "apparel industry analysis"

Showing result 1 - 5 of 55 essays containing the words apparel industry analysis.

1. 1. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Yufan Cui; Varissara Nattakrannuwat; [2023]
   Keywords : Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

   Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE

3. 2. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

4. 3. An Exploratory Study on the Rwandan Fashion and Textile Industry

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Marie Joana Kagayo; [2022]
   Keywords : Sustainable Development; Made in Rwanda; textiles; China-in-Africa; East African Community; Import Restriction;

   Abstract : Following the banning of imported textiles, the Government of Rwanda introduced the “Made in Rwanda” policy in 2015 to encourage local domestic markets and the citizens of the country to buy Rwandan-made products. This thesis evaluates the impact of the import restrictions or the “Made in Rwanda” policy on the Rwandan people so far. READ MORE

5. 4. Integrity and Security Considerations of Transparency and Traceability : an Exploratory Case Study of Traceability Validation Systems

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Caroline Löwenhav; Hanna Tingsvik; [2022]
   Keywords : Transparency; Traceability; Social Perspective; Integrity; Security; Traceability Validation System; Exploratory Research;

   Abstract : Background: In recent years, unfair and unsafe working conditions have been reported, raising concerns among stakeholders and end-users. The demand for fashion brands to take further responsibility for social sustainability and transparency has increased. READ MORE

6. 5. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE