Essays about: "archetypes"

Showing result 21 - 25 of 85 essays containing the word archetypes.

1. 21. Political Leaders As Archetypal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Can Üner; Sarah Keppler; [2022]
   Keywords : Keywords: Brand personality; Archetypes; Rhetoric; Political Brand Communication; Brand Core Framework; Social Sciences;

   Abstract : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. READ MORE

3. 22. Design of Smart Wearable Button Interactions for Women’s Street Safety in Stockholm

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Maria Campo Woytuk; [2022]
   Keywords : Women s safety; safety button; street harassment; interaction design; Feminist HCI; Kvinnors säkerhet; säkerhetsknapp; kvinnors trakasserier; interaktionsdesign; feministisk HCI;

   Abstract : Women have always been concerned about their safety when walking alone and have taken precautions to protect themselves from harm. With the current advances in technology, women’s safety techniques and devices have drastically changed within the past years, for instance, by introducing the use of safety buttons. READ MORE

4. 23. Managing Complexities of Repair Service Offerings : A Study of the Outdoor Textile Industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sarah Case; Mirjam Krönert; [2022]
   Keywords : Repair; Outdoor Industry; Textile Industry; Circularity; Configurational Theory;

   Abstract : The textile industry, in its current form, is characterized by short use phases and large amounts of textile waste. One of the many approaches needed to address these issues is repair. By extending the life cycle of textiles, their environmental impact has potential to be reduced and a contribution toward a circular economy can be made. READ MORE

5. 24. Libraries of Things: Exploring business model configurations and dominant archetypes

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Emily Silva; [2022]
   Keywords : libraries of things; sharing economy; social economy; business models; sustainable consumption; Business and Economics; Earth and Environmental Sciences; Social Sciences;

   Abstract : As part of both the sharing and social economies, libraries of things (LoTs) can play a role in reducing consumption in a socially sustainable way. They have the potential to overcome key sustainability and service shortcomings of other circular and sharing business models (BMs), but research on LoTs is sparse. READ MORE

6. 25. Sustainable business model archetypes in the software industry : Towards a conceptual framework on how software companies can develop a sustainable business model

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alexander Persson; Timothy Vidén; [2021]
   Keywords : Sustainable business model archetypes; Business model for sustainability; Business model innovation; Software industry;

   Abstract : Purpose – The purpose of this study is to propose a conceptual framework and research agenda for the development of sustainable business models for companies in the software industry. Methodology – The study was implemented by using primary and secondary data in the methodology. READ MORE