Advanced search
Found 3 essays matching the above criteria.
-
1. An exploratory qualitative study on the impact of cancel culture on the consumer - beauty influencer relationship.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date2022-06-01 Level: Master thesis in Business Administration, 15 cr Institution School of Business, Society and Engineering, Mälardalens University Authors Ayari, Loïs Yousef, Nina (00/10/25) (99/10/21) Title: An exploratory qualitative study on the impact of cancel culture on the consumer-beauty influencer relationship. Tutor: Safari, Aswo Keywords: Influencer, beauty, cancel culture, consumer, trust, commitment Research question: How does the cancel culture phenomenon affect the relationship between the consumer and the beauty influencer? Purpose: The purpose of this study is to investigate how the cancel culture phenomenon affects the relationship between the consumer and the beauty influencer. READ MORE
-
2. The Impact of Consumer Sustainability Values and Companies’ Sustainability Work on Consumer Attitude and Purchasing : The Importance of Product and Price
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ida Pesiö Linnéa Rossander Title: The Impact of Consumer Sustainability Values and Companies’ Sustainability Work on Consumer Attitude and Purchasing The Importance of Product and Price Tutor: Aswo Safari Keywords: Consumer values, Consumer purchasing, Sustainability values, Online fashion sustainability, Companies’ sustainability work, Consumer attitude. Research question: How does consumers' sustainability values and companies' sustainability work affect consumers' attitude and purchasing? Purpose: The purpose of this paper is to investigate how consumers’ sustainability values and companies' sustainability work affect their attitude and purchasing in online fashion. READ MORE
-
3. To discover Kurdistan : How Swedish companies have handled the Kurdish market
University essay from Mälardalens högskola; Akademin för hållbar samhälls- och teknikutvecklingAbstract : The objective of this thesis is to find factors that can be helpful for Swedish companies that are thinking about entering the Kurdish market. The Kurdish market is a new and growing market in a region that is in its development phase. READ MORE