Essays about: "Beauty Influencer"

Showing result 1 - 5 of 15 essays containing the words Beauty Influencer.

1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Anne Heinicke; Zoe Vagic; [2023]
   Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

   Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

3. 2. Influencers' Own Brands : Investigating the Drivers of Young Female Followers' Purchase Intentions towards Influencers' Own Brands

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Vilma Bergström; Jennifer Fredriksson Johansson; [2023]
   Keywords : Influencer; Influencers own brands; Young Females; Attitudes; Subjective Norms; Purchase Intention; Shopping habits; Previous experience; Theory of Reasoned Action;

   Abstract : Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. READ MORE

4. 3. An exploratory qualitative study on the impact of cancel culture on the consumer - beauty influencer relationship.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nina Yousef; Loïs Ayari; [2022]
   Keywords : Cancel Culture; Beauty Influencer; Trust; Commitment; Relationship;

   Abstract : ABSTRACT Date2022-06-01 Level: Master thesis in Business Administration, 15 cr Institution School of Business, Society and Engineering, Mälardalens University Authors Ayari, Loïs                  Yousef, Nina (00/10/25)                  (99/10/21) Title: An exploratory qualitative study on the impact of cancel   culture on the consumer-beauty influencer relationship. Tutor: Safari, Aswo Keywords: Influencer, beauty, cancel culture, consumer, trust, commitment Research question: How does the cancel culture phenomenon affect the relationship between the consumer and the beauty influencer? Purpose: The purpose of this study is to investigate how the cancel culture phenomenon affects the relationship between the consumer and the beauty influencer. READ MORE

5. 4. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

6. 5. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jade Verplancke; Noémie Gelati; [2022]
   Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

   Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE