Essays about: "attitude and perception"

Showing result 36 - 40 of 254 essays containing the words attitude and perception.

  1. 36. You Can Call Me AI: An Experimental Study on How Emotional Response is Affected by Perceiving Music to be Composed by Artificial Intelligence

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Cervell; Hugo Jennerholm; [2022]
    Keywords : Emotions; Music; Artificial Intelligence; Aesthetics; Music Psychology;

    Abstract : This thesis examines how emotional response is affected by perceiving music to be composed by artificial intelligence (AI). Through a theoretical framework, based on previous research in music and emotion, the aim is to contribute to the research on AI music by focusing on cinematic music and how emotional strength is affected by the perceived composer, AI, or human. READ MORE

  3. 37. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Mattsson; Erik Stephanson; [2022]
    Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE

  4. 38. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rinata Atina Isho; Erica Timosson; [2022]
    Keywords : Personal data collection; big data; autonomy; trust; benefits;

    Abstract : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. READ MORE

  5. 39. To Return or Not to Return - A Quantitative Study on the Effects of Alternatives to Free Return Policies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Beatrice Borgh; Anastasia Hjelm; [2022]
    Keywords : Attitude; Intention; Sustainability Perception; Returns; Return Policies;

    Abstract : Fashion e-commerce is growing rapidly and poses a big threat to the environment by being accountable for 10% of humanity-caused greenhouse gas emissions. Despite this, customers continue to purchase, and return, more items from online fashion retailers than ever. READ MORE

  6. 40. Second language teachers’ and students’ attitudes toward World Englishes : Factors of comprehensibility and accent perception and acceptance

    University essay from Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

    Author : Cendela Baptiste; [2022]
    Keywords : ;

    Abstract : This study aimed to investigate L2 Swedish teachers’ and students’ attitudes towards WE accents. The results suggest that Swedish language teachers have a positive attitude towards diverse English accents despite showing favoritism towards privileged varieties such as AmE and BrE. READ MORE