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Showing result 11 - 15 of 15 essays matching the above criteria.

  1. 11. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
    Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

    Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE

  3. 12. No Plastic Bags : The Influence of Different Factors on Consumer Attitudes towards an Environmental Initiative

    University essay from Handelshögskolan vid Umeå universitet

    Author : Linnéa Bovinder Ylitalo; Gerdin Peter; [2009]
    Keywords : Corporate Social Responsibility; Consumer Behaviour and Attitudes; Marketing Strategies; Environmental Differentiation; Plastic Bags;

    Abstract : Environmental issues have within the recent years become a frequently debated matter and corporate social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. READ MORE

  4. 13. Practice what you preach!? : A study of the gap between attitude and behaviour towards organic milk

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Karin Lindgren; Elin Olsson; [2009]
    Keywords : ;

    Abstract : The trend of environmentally friendly consumption permeates our whole society and the general attitude towards the consumption of it is strongly positive. However, the existence of an attitude-behaviour gap became clear to us since the actual green consumption does not reflect the positive attitude. READ MORE

  5. 14. Tying as Abuse of Article 82 (d) of the EC Treaty - A Study of the Microsoft case

    University essay from Lunds universitet/Juridiska institutionen

    Author : Anna Bergh; [2007]
    Keywords : Konkurrensrätt; EG-rätt; Law and Political Science;

    Abstract : On 24 March 2004, the European Commission found Microsoft Corporation guilty of violating Article 82 of the EC Treaty. Consolidated version of the Treaty establishing the European Community, OJ C 325, 24.12.2002. READ MORE

  6. 15. Consumer perceptions on the incorporation of established brands : The acquisition of Body Shop by L’Oréal

    University essay from Institutionen för ekonomi

    Author : Catherine Robens; [2007]
    Keywords : consumer perceptions; brands; portfolio incorporation; buying behaviour; mergers and acquisitions;

    Abstract : This thesis aims at investigating consumers’ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The combination of two or more brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. READ MORE