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Found 4 essays matching the above criteria.

  1. 1. French Riviera short term accommodation: analysis and comparison of price determinants using Airbnb and Booking.com data

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Augustine Le Du; [2020]
    Keywords : ;

    Abstract : This essay looks at the price determinants of short-term accommodations in the French Riviera. The paper approach is to compare the private accommodations market using Airbnb and hotel market using booking.com, to see if those two accommodations types have similar price determinants. READ MORE

  3. 2. Cascaded Machine Learning for Increasing Conversion in Hospitality Recommender System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Antonio Javier Gonzalez Ferrer; [2018]
    Keywords : ;

    Abstract : Recommender systems refer to algorithms widely used in industry to determine the preferred product to propose to a customer, given some information about the customer and the context of the purchase. In this thesis, such an approach is applied to predict the desirability of hotels given information about an air travel booking. READ MORE

  4. 3. Electronic Commerce : -In Customer Service We Trust

    University essay from Ekonomihögskolan, ELNU

    Author : Markus Svensson; Viktor Petersson; [2011]
    Keywords : customer service; customer service online; E-commerce; electronic-commerce; trust; trust online.;

    Abstract : Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011  Authors: Viktor Petersson and Markus Svensson  Tutor: Åsa Devine  Examiner: Sarah Philipsson  Title: Electronic Commerce - In Customer Service We Trust  Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. READ MORE

  5. 4. Storytelling : A Study of Marketing Communication in the Hospitality Industry

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Maria Ågren; Martina Ölund; [2007]
    Keywords : Storytelling; Marketing Communications; Integrated Marketing Communications; Word of Mouth; Hospitality; Hotels;

    Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE