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Found 5 essays matching the above criteria.

  1. 1. Monetizing on-premises software : An explorative study on revenue models of B2B software providers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Filip Lundström; [2022]
    Keywords : software; on-premises; on-prem; on-premise; revenue model; revenue models; B2B; business-to-business; business model; business model; business to business; lokalt installerad; lokalt körd; lokal mjukvara; mjukvara; intäktsmodell; intäktsmodeller; affärsmodell; affärsmodeller;

    Abstract : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. READ MORE

  3. 2. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
    Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

    Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE

  4. 3. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sophia Andersén; Annie Bengtsson; Sandra Gilén; [2014]
    Keywords : Social Media; B2B; Relationship Marketing; Integrated Marketing; Social Media Platforms; Warehouse Industry; Marketing B2B; Social Media within B2B;

    Abstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE

  5. 4. Användningen av sociala medier i den svenska trädgårdsbranschen

    University essay from SLU/Dept. of People and Society

    Author : Joakim Fagerström; [2013]
    Keywords : sociala medier; Facebook; trädgårdsföretag; fördelar; nackdelar;

    Abstract : Sociala medier används allt oftare som en plattform för små företag för att nå ut till sina nuvarande och önskade kunder. Samtidigt blir det allt lättare för konsumenterna att nå de sociala medierna vart man än är, vilket gör det lättare för företagen att snabbare nå ut till sina kunder. READ MORE

  6. 5. BUSINESS-TO-BUSINESS IT INTEGRATION : A study of B2B IT integration patterns for short & long-term goals

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Rais Iqbal; Jessica Jarrell; [2008]
    Keywords : B2B; Business-to-Business IT Integration; Extended Enterprise; Integration Patterns;

    Abstract : Date June 12, 2008 Program IT Management Authors Jessica Jarrell, 820506. Västerås Rais Iqbal, 791229. Västerås Supervisor Ole Liljefors Title Business-to-Business IT Integration Introduction As business world has moved into digital era, new trends in business models have been emerged to do business. READ MORE