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Showing result 1 - 5 of 136 essays matching the above criteria.

1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
   Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

   Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

3. 2. Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics : A qualitative multiple case study on managers within the energy and power industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Malin Godenius; Victoria Karlson; Sophia Röse; [2023]
   Keywords : Attention-Based View; Heuristics; Digital Technologies; Digital Transformation; Attention Allocation; Managers;

   Abstract : ABSTRACT           Date:   2023-05-31      Level:   Bachelor thesis in Business Administration, 15cr      Institution:   School of Business, Society and Engineering, Mälardalen University Authors:     Malin Godenius (95/10/06)   Victoria Karlson (94/04/01)   Sophia Röse (99/12/06)      Title:   Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics      Supervisor:   Edward Gillmore      Keywords:   Attention-Based View, Heuristics, Digital Technologies, Digital Transformation, Attention Allocation, Managers      Research questions:  RQ1: What effect do digital technologies have on managers' attention allocation? RQ2: How do digital technologies substitute or complement managers' heuristics?      Purpose:   This study aims to explore and understand how increased access to digital technologies influences managers' attention allocation. The primary purpose is to investigate how digital technologies may substitute or complement managers' heuristics. READ MORE

4. 3. Navigating the challenges of international business: an analysis of factors influencing the exit of multinational corporations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Miriam Lini; Naiymie Binta Arman; [2023]
   Keywords : Multinational Enterprises; Market Exit; Transaction Cost Theory; Institutional Theory; Isomorphism; Legitimacy; Entry modes; internationalization ; Exit modes; Institutional distance; Institutional Infrastructural hassle factors;

   Abstract : ABSTRACT   Date: [2023-05-30] Level:  Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:  Naiymie Binta Arman   Miriam Lini       (00/02/27)    (02/05/06) Title:    Navigating the Challenges of International Business: An Analysis of     Factors Influencing the Exit of Multinational Corporations. Supervisor:    Edward Gillmore  Keywords:    Multinational Enterprises, Market Exit, Transaction Cost Theory,      Institutional Theory, Isomorphism, Legitimacy, Entry modes      (internationalization), Exit modes, Institutional distance, Institutional &     Infrastructural hassle factors  Research question:   What are the internal and external characteristics that drive market exit?  Purpose:    The aim of this study is to investigate the internal and external factors that contribute to the exit of MNEs from foreign markets, and to provide insights for firms operating in foreign markets. READ MORE

5. 4. The Filter

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Amanda Austin; [2023]
   Keywords : Architecture; Filtration of water; filter; Sweden; Naturrum; Skåne; Östra Ramlösa; Arts and Architecture;

   Abstract : This thesis report treats my individual project “The Filter”, a result from the Bachelor Studio Contemporary Architecture at the faculty of Engineering at Lund University. The report describes my design and concept process. READ MORE

6. 5. NEW ENTERPRISE RESOURCE PLANNING IMPLEMENTATION IN THE SWEDISH LANDSCAPE : An explorative study of employees’ perspectives on Organizational Support and its barriers

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Rafael Reis Siribeli; Andoni Saval Sanchez; [2023]
   Keywords : Organization Support; Organizational Inertia; Enterprise Resource Planning; Information Systems;

   Abstract : Date: 2024-01-04 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Andoni Saval Sanchez Rafael Reis Siribeli  Title: New Enterprise Resource Planning Implementation in the Swedish Landscape.  Supervisor: Emre Yildiz  Keywords: Organization Support, Organizational Inertia, Enterprise Resource Planning, Information Systems  Research question: What are the primary organizational support actions that employees from different firms in Sweden claim to impact the most when adopting new technologies?  Purpose: The purpose is to explore how organizational support actions affect employees' adoption of Enterprise Resource Planning (ERP) systems in Sweden, analyzing their adaptation, behavioral intentions and firm’s actions, and providing recommendations for firms in the edge of implementing such systems. READ MORE