Essays about: "benefit of internal customer service"

Showing result 1 - 5 of 7 essays containing the words benefit of internal customer service.

  1. 1. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  2. 2. Evaluating Servitization in the Manufacturing Equipment Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Sofia Samuelsson; [2018]
    Keywords : Servitization; PSS; product-service; business model; manufacturing equipment industry; Tjänstefiering; PSS; produkt-tjänst; affärsmodell; tillverkningsindustrin;

    Abstract : In the manufacturing equipment industry, sensors integrated in manufacturing equipment is a prerequisite for higher levels of servitization, such as maintenance and product support services, as the sensors can provide data of equipment usage. In this study, a framework called Evaluation of readiness of servitization has been developed, where manufacturing equipment companies can evaluate whether they benefit from developing new solutions with a higher level of servitization. READ MORE

  3. 3. Leveraging Customer Information in New Service Development : An Exploratory Study Within the Telecom Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sebastian Beijer; Per Magnusson; [2018]
    Keywords : New Service Development; Customer Information; Information Technology; Information Management; Knowledge Dissemination; Data-driven Decision Making; Telecom Industry;

    Abstract : There is an increasing pressure on service firms to innovate and compete on new offerings. As our lives become more digitized through the ubiquitous connectivity by the usage of digital devices, companies are now able to collect vast amount of various data in real-time, and thus, know radically more about their customers. READ MORE

  4. 4. Integration and Centralization of Waste and GoodsManagement in Commercial Buildings : An investigation of the potential benefits regarding environmentalimpact and process efficiency.

    University essay from KTH/Industriell produktion

    Author : Maria Toresson; [2014]
    Keywords : ;

    Abstract : Nearly a decade ago, the waste management company Ragn-Sells expanded their core business to also include manned goods reception and internal logistics in commercial buildings. The incentive for the expansion came from the commercial building Gallerian, which during that time neither had manned goods reception nor centralized waste management, and offered Ragn-Sells to be in charge of combining these services. READ MORE

  5. 5. Creating Structure in an Ad Hoc Environment - Evaluating a distribution network design within Ericsson BNET

    University essay from Lunds universitet/Teknisk logistik

    Author : Magdalena Westergren; [2009]
    Keywords : Technology and Engineering;

    Abstract : Background/Purpose Global competition, an increased focus on market requirements, advances in information and communication technology as well as in international freight systems, are some factors that have caused global companies to review their distribution networks. Upon assessing Ericsson’s distribution network, a need for transit terminals has been acknowledged by the company. READ MORE