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1. 1. Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.

   University essay from Ekonomihögskolan, ELNU

   Author : Linda Sjögren; Fredrik Fagerström; [2012]
   Keywords : e-CRM; growth orientation; micro sized companies; retailers;

   Abstract : Title: Micro sized retailers usage of e-CRM: A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe the e-CRM adoption   Course code: 4FE03E   Authors:        Fredrik Fagerström               880107                   Linda Sjögren                      880805   Research question: The research explores what factors can explain e-CRM adoption of micro sized retailers through 6 hypotheses, derived from literature review.   Purpose: The purpose of this study is to describe how far micro sized retailers have implemented e-CRM and explore what factors can describe their e-CRM adoption. READ MORE