Essays about: "body positivity"

Showing result 6 - 10 of 17 essays containing the words body positivity.

  1. 6. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Madlen Falk; [2021]
    Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE

  3. 7. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elin Thorén; Gabriella Yngvesson; [2021]
    Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

    Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE

  4. 8. How sustainable fast fashion and body inclusivity are shaped by class affiliation : A multimodal critical discourse analysis of class and health discourses in H&M’s communication

    University essay from

    Author : Chiara Savorelli; Victoria Cassola; [2021]
    Keywords : sustainable fashion; body positivity; body inclusivity; H M; multimodal critical discourse analysis; health communication; class discourse analysis;

    Abstract : This thesis investigates how body positivity and sustainability are discursively constructed by fast fashion brands. The brand chosen as a case study is H&M, as it describes itself as being both environmentally and socially involved. READ MORE

  5. 9. Fitness Discourse on Instagram: A Corpus Linguistic Analysis

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ioanna Karageorgou; [2020]
    Keywords : Corpus Linguistics; Discourse Analysis; Fitness Discourse; SNS; Instagram; female perspective;

    Abstract : Fitness relates to several life aspects, such as health and exercise. Because of its vast popularity, it is often referred to as a ‘fitness trend’ where the body has a central role. READ MORE

  6. 10. "CELLU-LIT" : : a pragmatic study of Body Positive Language on Instagram

    University essay from Stockholms universitet/Engelska institutionen

    Author : Stella Flygare; [2019]
    Keywords : Body Positivity; Self-identity; Group identity; Solidarity; Evaluative Language; Appraisal Theory; Politeness Theory; Pragmatics;

    Abstract : In this paper, two female-led Instagram accounts within the Body Positivity movement were analyzed to see what type of linguistic strategies are employed in order to build solidarity with their followers, as well as establish and maintain a shared group identity. The analysis was carried out by utilizing Appraisal Theory as taxonomized by Martin and White (2005) and aspects of Politeness Theory, as taxonomized by Brown and Levinson (1987). READ MORE