Essays about: "born global network"

Showing result 16 - 20 of 31 essays containing the words born global network.

  1. 16. The Networking Born Globals : An Exploratory Study of how Swedish Born Global Software Firms use Networks when Internationalizing

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Orrebrant; Oscar Meivert; [2016]
    Keywords : Internationalization; internationalization strategy; born global; small software firms; born global software firms; software services; software products; networks; international networks;

    Abstract : Purpose – The purpose of this thesis was to investigate how networking is influenced by the choice of internationalization strategy of software firms with a born global mindset. To achieve this purpose, the following research questions were answered: How applicable is previous research on traditional internationalization strategies to born global software firms? How does networking vary between the different choices of internationalization strategy for born global software firms? Method – The research philosophy of this thesis was interpretivistic, supported by an abductive qualitative multi-method approach of exploratory character. READ MORE

  3. 17. Internationalization through social digitalization : How social media affect the internationalization process of Swedish SME’s

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Erik Gossas; Rebecca Fandrey; [2016]
    Keywords : Internationalization; digitalization; social media; network; value cocreation; Electronic Word of Mouth; Born Global;

    Abstract : The purpose of this thesis is to gain understanding for how social media has affected the internationalization process for Swedish SMEs. To get a deeper understanding of this phenomenon both product and service firms has been studied to analyze the possibility of a difference or not. READ MORE

  4. 18. Taking off from Switzerland : A qualitative study of how Swiss Start-Ups internationalize into foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Glen Meier; Manuel Staehli; [2016]
    Keywords : Small-sized firms; SMEs; Internationalization; Psychic Distance; Entry Modes; Internationalization theories; Uppsala Model; Network Theory; OLI Model; International Entrepreneurship; Born Global;

    Abstract : The purpose of this thesis is to evaluate how Start-Ups from Switzerland pattern their expansion to foreign markets and how prevalent traditional internationalization models are among Start-Ups. In order to conduct the research, the term Start-Up has been defined in comparison to other forms of enterprises. READ MORE

  5. 19. Payair – Reaching for critical mass

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gustav Kock; Max Rådelius; [2014]
    Keywords : Payair; Mobile payments; critical mass; network effect; ARA; Uppsala-model; HTSME; SME;

    Abstract : The mobile payments industry has in recent years experienced large growth and rapid changes. Several different actors are trying to capture the market, to get enough users of their system to reach critical mass. READ MORE

  6. 20. Continued International Growth of Born Globals - A Network Approach

    University essay from

    Author : Nedim Seta; Joachim Bohner; [2014]
    Keywords : SMEs; Born Globals; Internationalization; Growth; Network;

    Abstract : Background: Ever since the Born Global phenomenon has emerged in the early 1990s, it has been investigated from various perspectives as for example from the network-based view. However, research has exclusively been done within this field at early stages of Born Globals’ internationalization. READ MORE