Essays about: "brand communities"

Showing result 6 - 10 of 82 essays containing the words brand communities.

  1. 6. Post-Fire Vegetation Recovery Monitoring using MODIS Time Series: A Case Study in California

    University essay from KTH/Geoinformatik

    Author : Julia Edje; [2023]
    Keywords : vegetation recovery; MODIS; HRT; EVI; fire; burn severity; land cover; climate zone; California;

    Abstract : Human-caused forest fires have increased in magnitude and frequency, affecting global vegetation and requiring a re-evaluation of fire regimes. Changing fire regimes have led to reduced burned areas in fire- dependent ecosystems and increased areas in fire-independent ecosystems, resulting in changes in land cover and posing a threat to native plant communities. READ MORE

  3. 7. The Formula to Success

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Möller; Kajsa Knutsson; [2023]
    Keywords : Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

    Abstract : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. READ MORE

  4. 8. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  5. 9. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
    Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

    Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

  6. 10. Creating Brand Authenticity : Leveraging the power of social media to build a strong brand

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Khim Senghour; Heinz Daniela; [2023]
    Keywords : brand trust; social media; online brand communities; online marketing; brand authenticity;

    Abstract : .... READ MORE