Essays about: "brand evolution"

Showing result 11 - 15 of 23 essays containing the words brand evolution.

  1. 11. “…and they lived happily ever after”? Commercial Retirement in an Early Modern Hospital in Regensburg, 1649-1809

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Johannes Ludwig Pelzl; [2018]
    Keywords : early modern period; commercial retirement; old age provision; hospital; Regensburg; Business and Economics;

    Abstract : The way how retirement is organized in a society is linked to multiple basic social processes such as the evolution of family ties, migration or inheritance. Intra-familial care and charity dominate our view of retirement in the pre-industrial past, while commercial arrangements hardly play a role. READ MORE

  3. 12. The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marie Brossard; Slav Slavov; Claire Castel; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 13. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Åkesson; Natyra Dajakaj; [2016]
    Keywords : Brand identity; evolvement; CBIM; startup; entrepreneurs; Business and Economics;

    Abstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE

  5. 14. GT-R 2045: Perpetual Evolution

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : James Hur; [2015]
    Keywords : physical and digital life driving; sports vehicle; central driving position;

    Abstract : This concept explores a new way to blend the physical and digital life driving as well as the ownership experience of a sports vehicle in 2045, when shared autonomous cars will be the norm. New market analysis, brand research, artistic exploration, design ideation, digital form development and realization were implemented. READ MORE

  6. 15. How Sustainable is the Fashion Industry? : A case study exploring the sustainable transformation of the fashion industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Johanna Jahnstedt; Olivia Sylvan; [2015]
    Keywords : Fashion Industry; Corporate Social Responsibility; Sustainable Brands; Sustainable Transformation of an Industry; Greening Goliath; Emerging David; H M; Reformation;

    Abstract : Research Question: How can the concept of Greening Goliaths and Emerging Davids be applied to better understand the sustainabile transformation of the fashion industry?  Purpose: This paper sets out to analyze two approaches to sustainability within the fashion industry; A firm adopting CSR initiatives into their business strategy versus a sustainable brand. These approaches are explored within the framework of Greening Goliaths and Emerging Davids to recognize their contribution to the sustainable transformation of the fashion industry. READ MORE