Essays about: "brand evolution"

Showing result 6 - 10 of 23 essays containing the words brand evolution.

  1. 6. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Andrew Kennedy; Yu Liu; [2022]
    Keywords : Swedish IPO; Corporate finance; Raising capital; Foreign ownership; Automotive OEM;

    Abstract : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. READ MORE

  3. 7. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ngoc Nguyen; [2022]
    Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE

  4. 8. Accelerated Testing: Development of a Normative Lifespan Method for Water-Sports Products

    University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Author : Hoel Chaigne; [2020]
    Keywords : Durability; Eco-Design; Product Reliability; LCA; Circular Economy; Sports Equipment;

    Abstract : In the sports industry, the products currently being developed by design teams are degraded over time due to wear and tear. During the last decade, awareness about the global environmental crisis has increased and sports users are now more demanding about the environmental impact of products and services that they are using. READ MORE

  5. 9. Dismantling the Creative Director : a media content analysis of creative directors Daniel Lee and Simon Porte Jacquemus

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabella Österlund; Allis Stenwall; [2020]
    Keywords : Creative director; fashion; luxury fashion; zeitgeist; consumer; fashion system; fashion-ology; social media; symbolic value; Daniel Lee; Bottega Veneta; Simon Porte Jacquemus; Jacquemus; field; communication; creativity; craftsmanship.; Cultural Sciences;

    Abstract : This bachelor’s dissertation is written by Allis Stenvall and Isabella Österlund (2020), Division of Fashion Science, Lund University. The study titled “Dismantling the creative director” - A media content analysis of creative directors Daniel Lee and Simon Porte Jaquemus aims to analyze and understand the expectation and definitions of a creative director at a luxury fashion house and what influence the modern consumer has on fashion in the current zeitgeist. READ MORE

  6. 10. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE