Essays about: "Amanda Åkesson"

Found 3 essays containing the words Amanda Åkesson.

  1. 1. He Who Has Ears, Let Him Hear - Building the Candid Organization from the Bottom Up

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Åkesson; Ida Renfjord; [2019]
    Keywords : employee voice; psychological safety; humble leadership; person-organization fit;

    Abstract : The interest in employee voice is currently on the rise, specifically because of its potential to improve organizational performance in an increasingly competitive world. Nonetheless, it is a fact that employees more often than not decide to remain silent, and there are insufficient recommendations in the literature on how to enhance employee voice. READ MORE

  2. 2. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Åkesson; Natyra Dajakaj; [2016]
    Keywords : Brand identity; evolvement; CBIM; startup; entrepreneurs; Business and Economics;

    Abstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE

  3. 3. Secondhand shopping is (not) for all! : Generation Y's Consumer Behavior regarding seconhand shopping

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Åkesson; Duy-An Vu; [2015]
    Keywords : Generation Y; consumer behavior; secondhand shopping; subcultures; brand community;

    Abstract : Swedish newspapers and media sites write that secondhand shopping is a growing consumption trend in today’s society. People’s consumer behavior affect their choice of purchasing brands and products, where secondhand shopping is a choice. READ MORE