Essays about: "brand evolution"

Showing result 21 - 23 of 23 essays containing the words brand evolution.

  1. 21. The Evolution of E-Commerce : How to develop a successful Strategy?

    University essay from Handelshögskolan BBS

    Author : Corey Olson; Antonia Rödel; [2009]
    Keywords : E-Commerce; Business-to-Business; E-commerce Strategy Development; Customer Relationship Management; Online Buying Process; Customer Segmentation;

    Abstract : E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. READ MORE

  3. 22. "Living on the Edge" - A Case Study of Important Factors for the Survival of Apple Computers, Inc.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tove Holmberg; Marcus Logander; Fredrik Lindqvist; [2005]
    Keywords : strategy; network effects; innovation; design; schematic incongruity; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Within the three key themes of Innovation & Design, Industry Relations, and Market Strategy, we have identified important factors for the survival of Apple as a niche player in a network economy. Concerning the theme of Innovation & Design the factors recognized are Radical Innovation, Resolving Schematic Incongruity, and Technological Evolution. READ MORE

  4. 23. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE