Essays about: "brand evolution"

Showing result 16 - 20 of 23 essays containing the words brand evolution.

1. 16. Kan jag bli viral?

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Tom Larsson; [2014]
   Keywords : Instagram; personal branding; self-branding; personal marketing; marketing; visual marketing; social media marketing; social media;

   Abstract : Integrationen av sociala medier i dagens samhälle har bidragit till framväxten av en mersammankopplad och global värld. En värld som erbjuder fler tekniska möjligheter än tidigare, men som även bidrar med nya utmaningar. READ MORE

3. 17. Adoption factors for cloud based enterprise resource planning systems: : And how system vendors can act on these

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Fredrik Östling; Johan Fredriksson; [2012]
   Keywords : ERP systems; Cloud services; Implema; Alterview; Unit4Agresso; Technological change; innovation; Affärssystem; Molntjänster; Implema; Alterview; Unit4Agresso; Teknisk förändring; innovation;

   Abstract : No matter how big a company is or what market segment it serves it still needs administration and supervision. An ERP system is a system that has the sole purpose to help a company with these activities and is often considered the backbone that intertwines the key business-processes in an organization. READ MORE

4. 18. Brand (re)birth - A case study of the company BDS and their internal brand evolution

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Madelein Fagerlind; Oana Georgescu; [2011-09-08]
   Keywords : Brand evolution; Brand image; Brand value; Communication; Company value; Semiotics; Case study; Goodyear model;

   Abstract : The purpose of this study is to determine how the brand image BDS has evolved internally throughout the company’s history and how the values are reflected in the process. Most research done within the field of brand evolution is conducted by case studies as it provides unique insights within different aspects of brand evolution. READ MORE

5. 19. Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions

   University essay from Internationella Handelshögskolan

   Author : Per Ljungmark; Erik Bernhardsson; [2011]
   Keywords : Facebook page marketing; Social media; Relationship marketing; eCommerce marketing; Effective communication;

   Abstract : Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. READ MORE

6. 20. A Study of Factors Affecting on Men’s Skin Care ProductsPurchasing, Particularly in Karlstad, Sweden

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : JIRAPORN SURAKIATPINYO; CHANINTORN MOUNGKHEM; [2010]
   Keywords : metrosexual; men’s skin care product; self-esteem; masculinity; men’s beauty;

   Abstract : This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. READ MORE