Essays about: "brand experiences"

Showing result 21 - 25 of 132 essays containing the words brand experiences.

1. 21. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Igor Mróz; Enok Enocson; [2022]
   Keywords : Brand experience; online brand experience; brand equity; e-servicescape;

   Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE

3. 22. Integrated NFC in product packaging : How the use of integrated Near Field Communication in product packaging can change the user experience for Generation Z and enable stronger relationships with brands

   University essay from

   Author : Noah Mooiman; Simon Andersson; [2022]
   Keywords : near field communication; product packaging; user experience; brand-customer relationships; engagement; Generation Z; smart interactive packaging;

   Abstract : Over the past decades, technological advancements have made everyday objects smart, and naturally, these developments have reached the packaging industry too. Packaging equipped with sensors and chips can provide new experiences to its customers and one of the technologies that has shown its potential to contribute to this is Near Field Communication (NFC). READ MORE

4. 23. Trine - A patient-centered experience for people undergoing ovarian stimulation as part of their fertility treatment journey. : Trine - A patient-centered experience for people undergoing ovarian stimulation as part of their fertility treatment journey.

   University essay from Umeå universitet/Designhögskolan vid Umeå universitet

   Author : Stillner Rafaela; [2022]
   Keywords : Design; user studies; fertility treatment; product design;

   Abstract : Going through an assisted reproduction procedure treatment might be physical and emotionally demanding. In vitro fertilization is a complex treatment that usually requires a significant amount of patient care and attention, including the administration of self-injections. READ MORE

5. 24. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

6. 25. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Xinyue Li; [2022]
   Keywords : ;

   Abstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE