Essays about: "brand identity prism"

Showing result 11 - 13 of 13 essays containing the words brand identity prism.

  1. 11. Aligning Brand Identity with Brand Image : An evaluation of a proposed method

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Hultman; Sylvio Hardy Razafimandimbison; Ramin Nazem; [2015]
    Keywords : Brand Management; Brand Identity; Brand Image; Brand Pyramid; Brand Identity Prism;

    Abstract : Branding and the management of brands has become a highly prioritized aspect for com-panies to maintain lasting competitive advantage and to provide meaning to consumption. Therefore companies have adopted an inside-out approach in order to manage their brand. READ MORE

  3. 12. Företags sociala ansvar och deras varumärkesidentiteter : en studie kring hur tre företag använder CSR för att påverka sina varumärken

    University essay from SLU/Dept. of Economics

    Author : Simone Beck-Friis; Elin Svensson; [2014]
    Keywords : CSR; brand image; brand identity; varumärkesidentitet; varumärke; The Body Shop; Patagonia; Max Hamburgerrestauranger; Identitetsprisma; CSR- pyramid;

    Abstract : Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. READ MORE

  4. 13. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise

    University essay from Ekonomihögskolan, ELNU

    Author : Rasmus Bergqvist; Alexander Falck; [2010]
    Keywords : Brand; Brand Association; Brand Awareness; Brand Equity; Brand Identity Prism; Culture; Merchandise; Perceived Quality; Personality; Physique; Relationship;

    Abstract : Authors: Alexander Falck, 86-05-24, Economic program Rasmus Bergqvist, 84-11-08, Marketing program Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB) Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise. Background and problem discussion: Merchandise is one part of the product that a football club offers. READ MORE