Essays about: "brand image and reputation"
Showing result 11 - 15 of 55 essays containing the words brand image and reputation.
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11. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE
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12. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. READ MORE
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13. Branding Helsingborg City for Domestic and International Students
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE
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14. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE
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15. The Influence of Internal Corporate Communicationson Brand Pride: A case study
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE