Essays about: "brand image and reputation"

Showing result 21 - 25 of 55 essays containing the words brand image and reputation.

1. 21. The Differentiation of a Nation : The Swedish Nation Brand Management

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Adam Kinnwall; [2017]
   Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

3. 22. If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media

   University essay from Umeå universitet/Företagsekonomi

   Author : Joanna Johansson; Terese Karlsson; [2017]
   Keywords : ;

   Abstract : The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to a competitive advantage. READ MORE

4. 23. Global brand image creation by Swedish born globals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zsuzsanna Keremi; Wendy Beute; [2017]
   Keywords : B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

   Abstract : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. READ MORE

5. 24. You won’t believe what we found out about online news! : Clickbaiting and the influence on brand trust in online news media

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Ruben Grandin; Eric Forsberg; [2017]
   Keywords : ;

   Abstract : The internet is changing the game for traditional print media, newspapers are now forced to move onto the web. The adjustment from print to the web has created a highly competitive market for most news brands. READ MORE

6. 25. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

   University essay from Göteborgs universitet/Graduate School

   Author : Simon Hellström; Tove Mattsson; [2016-09-21]
   Keywords : FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

   Abstract : Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness of sustainability. Against this background it is interesting that major FMCGs have recently engaged in corporate brand endorsement. READ MORE