Essays about: "brand of new university"

Showing result 1 - 5 of 64 essays containing the words brand of new university.

1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 2. Artificial Intelligence in the Industrial Design Process

   University essay from Jönköping University/JTH, Industridesign

   Author : Hugo Jonasson; [2023]
   Keywords : AI; Artificial Intelligence; Industrial Design;

   Abstract : This report covers the subject and impact of utilizing artificial intelligence tools for image generation in the process for industrial design. By evaluating the tools available on the market at the time of writing the report establishes a toolbox of relevant tools to the design process. READ MORE

4. 3. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

5. 4. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Philip Kaburek; Viktor Segerqvist; [2023]
   Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

6. 5. Gen Z @ Work: A Changing Management Situation : A Qualitative Study of Generation Z in a Remote Working Environment from a Management Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simon Ljungquist; Simon Lund; [2023]
   Keywords : remote work; generation z; motivation; loyalty; management; leadership;

   Abstract : Background: Remote work has in recent years been adapted by many organizations and are described to challenge the traditional managerial role. Simultaneously, generation Z are taking an increasingly large part of the labor market and bring new behaviors to organizations and managers. READ MORE