Essays about: "brand ownership shift"
Found 1 essay containing the words brand ownership shift.
1. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Abstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE