Essays about: "brand ownership shift"

Found 2 essays containing the words brand ownership shift.

1. 1. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

3. 2. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

   University essay from Umeå universitet/Företagsekonomi

   Author : Janin Brauer; Anna Schmidt; [2018]
   Keywords : influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

   Abstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE