Essays about: "brand price"

Showing result 11 - 15 of 176 essays containing the words brand price.

1. 11. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Zarin Tasnime; Christine Buckley; [2023]
   Keywords : PU coating; Water resistance; Sustainability; Textile management; Key factors;

   Abstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE

3. 12. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ebba Österlund; Sofia Lindborg; [2023]
   Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

   Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE

4. 13. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linnea Fällman; Ella Wiss Mencke; [2023]
   Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

   Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

5. 14. Transport buyers’ perspective on electric road freight : Barriers and benefits with battery electric trucks, and actions that can be performed by the transport buyers to contribute to the transition

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

   Author : Ingrid Rylander; Simon Andersson; [2023]
   Keywords : ;

   Abstract : Today the diesel-driven truck is the most used type of transportation of freight. Diesel-driven trucks emit carbon dioxide and other particles, leading to environmen- tal problems and people inhaling the emissions. To decrease the carbon footprint of road freight, one solution is to transition to trucks powered by electric engines. READ MORE

6. 15. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE