Essays about: "brand price"

Showing result 21 - 25 of 176 essays containing the words brand price.

1. 21. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

3. 22. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Eric Adam George Akiba; Robin Jonsson; [2022]
   Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

   Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE

4. 23. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

5. 24. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Johanna Andersson; [2022]
   Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

   Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE

6. 25. The price of sustainable skincare : A multimodal critical discourse analysis of influencing on TikTok

   University essay from Jönköping University

   Author : Chiara Savorelli; [2022]
   Keywords : sustainable skincare; capitalism; TikTok; influencer; class discourse analysis;

   Abstract : This thesis investigates the role of so called sustainable influencers in the communication of sustainable skincare on TikTok. Several videos are analysed using MCDA as a method and enriching the analysis with interviews performed to the influencers whose videos have been object of examination. READ MORE