Essays about: "brand price"

Showing result 6 - 10 of 176 essays containing the words brand price.

  1. 6. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  3. 7. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

  4. 8. The Impact of Patient Fees on Demand for Direct-to-Consumer Telemedicine - A Difference-in-Differences Approach

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Catharina Wingårdh; [2023]
    Keywords : Difference-in-Difference; Patient Fee; DCT; Cross-price Elasticity of Demand; Digital Economics; Brand Loyalty.; Business and Economics;

    Abstract : This paper analyzes if patients’ demand for Direct-to-Consumer Telemedicine (DCT) providers is affected by a change in patient fees. The paper utilizes a natural experiment when the patient fee increased for patients in Region Stockholm using one DCT provider but remained unchanged for other DCT providers. READ MORE

  5. 9. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  6. 10. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE