Essays about: "branding, thesis"

Showing result 11 - 15 of 439 essays containing the words branding, thesis.

1. 11. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Y Nhi Do; Georgia Kakaletri; [2023]
   Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

3. 12. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Annika Hallwass; [2023]
   Keywords : ;

   Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

4. 13. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marko Bergman; [2023]
   Keywords : city branding; city marketing; Öresundsmetro; HH-tunnel;

   Abstract : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. READ MORE

5. 14. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elise Johansson; [2023]
   Keywords : Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Abstract : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. READ MORE

6. 15. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alessandra Sossini; [2023]
   Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE