Essays about: "branding and strategy thesis"
Showing result 16 - 20 of 117 essays containing the words branding and strategy thesis.
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16. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE
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17. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE
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18. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE
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19. I stormens öga räcker status quo föga : hur en central aktör i krog- och restaurangbranschen ställer om under extrem kris
University essay from SLU/Dept. of EconomicsAbstract : A company’s external environment consists of external, ever-changning forces that force it to adapt (Mintzberg, 2005). The company’s value network is part of this external environment; the value network is the link between the company and its external environment (Allee, 2000). READ MORE
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20. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE
