Essays about: "branding and strategy thesis"

Showing result 11 - 15 of 117 essays containing the words branding and strategy thesis.

1. 11. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector

   University essay from KTH/Fastighetsekonomi och finans

   Author : Sophia Solberg; Wilma Olofsson; [2023]
   Keywords : Green bonds; Sustainability; Stock Market Reaction; Signaling Theory; Efficient Market Hypothesis; Real Estate Sector; Gröna Obligationer; Hållbarhet; Marknadsreaktioner; Signaleringsteorin; Effektiv Marknadshypotes; Fastighetssektorn;

   Abstract : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. READ MORE

3. 12. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

4. 13. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

5. 14. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Nadja Skoglund; [2022]
   Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

   Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE

6. 15. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anna Pilz Sonnby; Pauline Knutsson; [2022]
   Keywords : startup branding; brand strategy; brand building; branding;

   Abstract : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. READ MORE