Essays about: "branding extension"

Showing result 1 - 5 of 22 essays containing the words branding extension.

  1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
    Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

    Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

  3. 2. Talk is Cheap: The Adverse Effects of Gender Diversity Branding

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Emmy Englund; Klara Johnsson; [2022]
    Keywords : gender diversity; organizational impression management; diversity branding; behavioral integrity; organizational attractiveness;

    Abstract : To attract talent and become the employer of choice, organizations often portray themselves as committed to gender diversity. As many companies are still male-dominated in top positions however, such diversity branding often results in a misalignment between the intended diversity image and the reality within the organization. READ MORE

  4. 3. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alina Bavykina; [2021]
    Keywords : periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

    Abstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE

  5. 4. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Keywords : Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Abstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE

  6. 5. Non-core business talent attraction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karin Törnblad Davidsson; [2021]
    Keywords : talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Abstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE