Essays about: "brands in fashion"
Showing result 36 - 40 of 276 essays containing the words brands in fashion.
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36. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19
University essay from Umeå universitet/FöretagsekonomiAbstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE
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37. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty
University essay from Umeå universitet/FöretagsekonomiAbstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE
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38. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE
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39. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men
University essay from Jönköping UniversityAbstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE
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40. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. READ MORE
