Essays about: "bulgaria"

Showing result 31 - 35 of 69 essays containing the word bulgaria.

  1. 31. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  3. 32. Negative Interest Rate & the Level of Household Debt : A Vector Autoregressive approach in a European perspective.

    University essay from Umeå universitet/Nationalekonomi

    Author : Marcel Netzén Örn; [2017]
    Keywords : Level of household debt; interest rate; negative interest rate; transmission mechanism.;

    Abstract : Ever since the big recession of the world economy 2007, the central banks in Europe have struggled to regain financial stability. Their goals have been hard to reach and 2014 The European Central bank (ECB) introduced negative interest rates for the first time in the world history. READ MORE

  4. 33. What Can Be Learned About the Development of the Bulgarian Rose Oil Industry by Employing the Cluster Approach?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Petar Georgiev; [2016]
    Keywords : economic growth; cluster; knowledge sourcing; innovation; Bulgaria; rose oil industry; Social Sciences; Business and Economics;

    Abstract : This academic work discusses the factors which affect the development of the Bulgarian rose oil industry by undertaking a cluster approach. The author identifies a list of central, literature-driven factors derived from cluster approaches, which hypothetically influence the abovementioned agglomeration of rose oil producers and related organizations and institutions. READ MORE

  5. 34. How is high-tech entrepreneurship able to grow in Sofia, Bulgaria? A social capital perspective.

    University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Author : Neli Georgieva; [2016]
    Keywords : high-tech entrepreneurship; network relations; resources; performance; qualitative research; case study; transition economies;

    Abstract : Entrepreneurship is considered as a critical factor for the development of transition economies and currently attracts a growing body of research. Following a qualitative case-study research strategy, this paper is occupied with the emergence of Sofia, the capital of Bulgaria, as a location of high-tech entrepreneurship in the country. READ MORE

  6. 35. Europeanization of regional policy in Bulgaria – the establishment of a regional level of governance

    University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Author : Ana Dimitrova; [2015]
    Keywords : Europeanization; regional policy; levels of governance;

    Abstract : The study has intended to analyze the Europeanization of the institutional structure for regional policy in Bulgaria after the first programming period of the country as a full-fledged member state of the EU. Bulgaria joined the EU in 2007 as part of the so called ‘Eastern Enlargement’ that was characterized by power asymmetry and strong conditionality. READ MORE